Hi! We’re Jackson and Jennie, and we’re the owners and founders of Homing Instincts.
Twelve years ago, Jennie saw a gap in the market for a local, one-stop-shop for cards and gifts, so we decided to create one! We love the buzzing, vibrant, and popular suburb of Moonee Ponds, so we opened the store here four years ago.
We worked on naming the business as a family, workshopping everything we came up with before settling on Homing Instincts. Our name is unique, and we thought it suited the nature of wanting to make your home a beautiful place you’re drawn to and love spending time in.
We feel at home with our customers as we hope they do with us— they’re as quirky as we are and have such great senses of humour. We feel lucky that our customers have such caring natures, always wanting to make their friends and family happy. We love chatting with regulars as well as new customers we meet. It still gives us such a buzz when somebody discovers us for the first time!
Over time, we’ve discovered ourselves doubling down on giftable products, which we love, because who doesn’t love giving or receiving a gift? All our products fit in with our quirky nature, and we have a wide range of cards for any occasion. We measure the success of our store by the happiness of our staff and our customers.
If you’re looking for a fun and friendly experience while you shop for homewares and giftwares for your loved ones (or for yourself, we won’t tell), come and visit our wonderful team at Homing Instincts!